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Cross-Border Trade Expert Martin Rojas Discusses Navigating Today’s Challenges

For our first Borderless Coverage episode of 2026, we will be featuring the insights of Martin Rojas, a highly respected subject matter expert with more than 30 years of experience within the cross-border sector of the transportation industry. Martin has followed up nearly 20 years in leadership roles with the American Trucking Associations by serving for the past decade as the Senior Adviser for The Americas with the International Road Transport Union.

Your host for this edition of the podcast is Borderless Coverage Founder Mark Vickers, who is an Executive Vice President and the Head of International Logistics at Reliance Partners. In addition to looking back at the changes that have taken place in cross-border over the course of Martin’s career, Mark and Martin discuss a number of topics related to what is happening in today’s cross-border market, including  the need for efficiency and certainty in trade operations, especially in light of tariff volatility and the upcoming USMCA 2.0. Martin also notes why partnership between government and industry is vital for addressing trade challenges. In addition, the conversation highlights the formation of the North America Transportation Forum aimed at improving collaboration among industry stakeholders.